sojos in the media

The Meat of the Matter

Fall 2015 - Pet Product News, Natural Pet News

When it comes to natural treats and nutrition, retailers must use accurate terms, clear misconceptions and explain the basic principles of this category in order to properly educate customers. With store shelves inundated with so-called “natural” products, it’s up to retailers to see past the hype and take a closer look at ingredients to curate their natural food and treat selections. We talked to 7 category leaders about educating consumers, defining terms and clearing misconceptions in the natural food and treats categories. Read the full article here.

The Sky's the Limit for Raw Diets

October 2015 - Pet Business

With more dog owners dialing into the benefits of feeding their pets raw foods, the freeze-dried category is taking off, fueled by these products’ nutritional value, ease-of-use and portability. Read the full article here.

The Wilder Side of Protein

July 2015 - Pet Business

Today's pet parents are not just bringing home the bacon, they are bringing home the wild boar-and bison, ostrich or kangaroo-as exotic-protein pet diets gain popularity. Read the full article here.


March 4, 2015 - Dog Milk

We don’t normally write about dog food here (it’s a passionately debated subject to put it mildly), but we’re huge fans of Sojos‘ treats and their new food is something we can definitely get behind! Available for purchase starting March 16th is Sojos Wild, a new line of ultra-premium, grain-free dog food made with raw, freeze-dried Venison, Wild Boar, or Wild-Caught Salmon as the number one ingredient. These shelf-stable recipes blend the convenience of kibble with the nutritional benefits of Raw: none of the nutrients have been cooked out and all you have to do is add water, soak, and serve! It’s a pretty great option for pet parents looking to feed their dogs the best without a ton of prep-work which, frankly, sounds awesome to me. Read the full article here.

More Pet Brands Target Owners Who Like to Cook Their Own Dog Food

May 27, 2014 - The Wallstreet Journal

Feeding the dog with Freshpet dog food is kind of like baking with a cake mix. Dog owners "know they're not quite cooking" when they mash the meat or mix it with kibble, says Scott Morris, co-founder of the Secaucus, N.J., company. "But they still feel emotionally rewarded for the effort." That insight is driving a big shift in the way companies are designing food for the nation's millions of dogs and cats. After years of steadily rising pet-food sales, brands are launching premium-priced products requiring humans to refrigerate, freeze, dice, heat and/or mix-in additional ingredients like meat and vegetables. Read the full article here.