WellPet LLC Online Privacy Policy — General

WellPet LLC and its affiliates including, but not limited to, Sojourner Farms, LLC (collectively “WellPet,” “we” or “us”) collects information that you voluntarily provide to us online as part of our continuing efforts to improve our product offerings and enhance your online visits to our websites. However, we respect your privacy and we take reasonable precautions to safeguard your personally-identifiable information. We encourage you to read this Privacy Policy and learn about our practices concerning how we collect and use information.

By accessing and/or using a website or mobile/desktop application on which this Privacy Policy is posted, you accept our website terms and conditions which include the terms of this Privacy Policy. Similarly, by registering on any site on which this Privacy Policy is posted, signing up for a promotion, entering a contest or submitting materials or information to WellPet, you agree to the terms and conditions of this Privacy Policy. Unless you tell us otherwise, in a manner we proscribe, whenever you submit personally identifiable information to us online, you are giving your consent to the collection, use and disclosure of your personal information, as described herein.

WellPet knows you care how personal information about you is used by us and/or shared with others. WellPet values your trust. We seek to safeguard your personally-identifiable information and honor your requests for privacy.

We collect data from our website through sampling offers, sweepstakes entries, newsletters, online orders, etc. We collect information concerning your lifestyle/interests, preferences and attitudes to assist us in our product development and marketing. We are also interested in making your visits to our website useful and enjoyable. We try to customize your website experience in a way that is tailored to your unique interests. The information WellPet gathers from customers helps us continually improve the products we provide to you.

What Personal Information Does WellPet Gather?

The information we collect may include information through which you may be personally identified such as your name, postal address, email address, phone number, etc. We may also collect information that does not directly identify you such as your age, gender or general location (i.e. city, state) and your order history if you order products through one of our sites.

Information You Give Us: WellPet collects and stores any information you provide to us through the websites we own and control or any other means through which you transmit information to us such as, but not limited to, your entry in sweepstakes or contests. You can choose not to provide certain information. However, if you do so, you might not be able to take full advantage of many of our website’s features. As further described in this Privacy Policy, we use the information that you provide for such purposes as responding to your requests, improving our service and communicating more effectively with you.

Automatically Collected Information: WellPet receives and stores certain types of information automatically whenever you interact with our websites. For example, like many websites, we use cookies and pixel tags. In that way, we obtain certain types of information when your web browser accesses our site. In the course of using our site, we automatically track certain information about you, including the URL that you just came from (whether this URL is on our site or not), which URL you go to next (whether this URL is on our site or not), what browser you are using and your Internet Protocol (IP) address. We adjust our data collection and tracking practices in response to the settings of your browser or mobile device. Here are the means through which we gather information:


A "cookie" is a small file stored by your web browser to help a particular system recognize you and the pages you visit in a website. Cookies allow our websites to recognize you more quickly and provide a customized user experience. We use cookies to help us measure the number of visits, average time spent, page views, and other statistics relating to our websites.

The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and/or how to disable cookies altogether. If you elect to refuse to accept cookies, you may be unable to access certain parts of our websites and certain features of our sites may not work properly. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our websites.

Pixel Tags

When you visit WellPet's website or view one of our e-mails, we may use pixel tags (also called "clear gifs"), tracking links and/or similar technology to note some of the pages you visit on our websites. These help us personalize your experience. We may also use pixel tags to determine what types of e-mail your browser supports. WellPet may use the information collected through pixel tags, tracking links and similar technology in combination with your personally-identifiable information.

Third Party Cookies/Tracking

It is possible that some of WellPet's business partners may also use cookies on our websites. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information and they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How we Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• To present our websites and their contents to you.
• To provide you with information, products, or services that you request from us.
• To fulfill any other purpose for which you provide it.
• To notify you about changes to our websites or any products or services we offer or provide though it.
• To allow you to participate in interactive features on our websites.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Safeguards Concerning the Use of Your Personal Information

We have implemented commercially reasonable security measures intended to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. You are responsible for any account activity that occurs through the use, misuse or abuse of your password.

Except as otherwise described in this Privacy Policy, we do not intentionally provide third parties with information about your web browsing habits or intentionally disclose your personally identifiable information to third parties.

Unfortunately, the transmission of information via the internet is not completely secure. Although we take reasonable precautions to protect your personal information, we cannot guarantee the security of your personal information transmitted to our websites. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the websites or of any security measure we employ to maintain the security of your information.

Do We Share the Information We Receive?

Information about our customers is an important part of WellPet's business. However, WellPet is not in the business of selling personally identifiable information we collect about consumers to others. We share customer information only with subsidiaries we control, affiliates or specific business partners or agents and only as described below. We may disclose or otherwise share aggregated information about our customers, where such does not identify any individual customer personally, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held
by us about our website users is among the assets transferred.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our other agreements, including for billing and collection purposes.

The information we collect about you may be used by WellPet to create and deliver to you newsletters, e-mails, surveys or other communications containing product information, offers, sweepstakes, contest information, promotions or information.

WellPet may use the information you provide in an aggregate form for internal business and planning purposes, such as generating demographic data and statistics or developing marketing plans.

WellPet may collect, store and accumulate certain non-personally identifiable information concerning your use of our websites, such as information regarding which of our pages, brand sites, contests or promotions are most popular.

WellPet may use IP addresses to analyze trends, administer our websites, track traffic patterns and gather demographic information for aggregate use.

WellPet's website may contain links to and from other websites. Please be aware that we are not responsible for the privacy practices of other websites. We encourage you to read the privacy policies of any other websites to which you link from our websites.

Choice - Opt Out

If you receive any future e-mailings from WellPet, you may opt out of these mailings by clicking on a link in the e-mail you receive.


Our websites are not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the websites. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website or on or through any of its features/registers on the website, make any purchases through the website, use any of the interactive or public comment features of this website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at 1-800-225-0904 or info@wellpet.com.

California Privacy Rights

California Civil Code Section § 1798.83 permits users of our websites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to info@wellpet.com or write us at: 200 Ames Pond Drive, Tewksbury, Massachusetts 01876.

Conditions of Use, Notices and Revisions

If you choose to visit websites we own or control, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms and Conditions of Use, including limitations on damages, arbitration of disputes and application of the laws of the Commonwealth of Massachusetts in the USA.

Our business changes constantly. This Privacy Policy and the Terms and Conditions of Use will change also. The use of information that WellPet gathers is subject to the Privacy Policy in effect at the time of use. WellPet may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to. You should check our websites frequently to see recent changes to our policies.

Consumers may also opt-out by contacting WellPet at (800)-225-0904 or info@wellpet.com.